JägerNet. The Intranet for every Jäger and Meister

A relaunch with user participation, individually tailored

Challenge / Approach

At the end of 2016, Jägermeister’s rather conventional intranet was no longer fulfilling the company’s objectives and vision. As a result, the public relations department was commissioned to transform the static and little-used intranet into a platform for cross-departmental exchange and networking.

Implementation

Klenk & Hoursch supervised the project right from the start and created an initial comprehensive concept for the relaunch.The key aspects:

• Brand orientated design
• To inspire and have fun
• To promote transparency and a culture of openness
• To promote discourse and exchanges (knowledge and cross-functional)

Following a global survey, user workshops were used to identify department-specific user needs, necessary functions and suitable content. Decisions about design and construction were based on four developed personas from the largest user groups. A guidance toolkit, a CEO video message and a billboard campaign raised awareness and sparked interest in the launch. The "JägerNet Story Manifesto", with principles for good intranet storytelling as well as a practical checklist for editorial feedback processes, helps with everyday usage.