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Hands-on project manager, enthusiastic explorer.

Everything that makes a brand tangible: that’s her thing. Kathrin Schum gives meaning to new products and brands. Therefore she involves multipliers and cooperation partners who capture people’s attention and inspire them. Whether market entry, a product launch or sustaining a dialogue, Klenk & Hoursch develops a clear position and relevant content which reaches the target audiences. Kathrin Schum creates campaigns with her team that allow people to experience a brand.

Kathrin Schum studied Communications and Media Sciences, Sociology, and Cultural Sciences in Leipzig and Prague, and managed international tech clients in a specialist PR Agency. At Klenk & Hoursch she has been advising clients in the brand engagement sector since 2010. As the PROI coordinator she is the point of contact for international projects.


14 Kathrin Schum

Kathrin Schum

Board & Partner

More about Brand Engagement and our international PROI Network?


Phone+49 173 613 68 68

„Brand engagement requires full commitment and courage. This is where people come together. There is friction and heat. Anyone who wants to have this under control must really get down to it. And in such a way that everyone touches each other but nobody feels touched.“ 

Kathrin Schum

Case Studies

Klenk & Hoursch
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