Hands-on project manager, enthusiastic explorer.
Everything that makes a brand tangible: that’s her thing. Kathrin Schum gives meaning to new products and brands. Therefore she involves multipliers and cooperation partners who capture people’s attention and inspire them. Whether market entry, a product launch or sustaining a dialogue, Klenk & Hoursch develops a clear position and relevant content which reaches the target audiences. Kathrin Schum creates campaigns with her team that allow people to experience a brand.
Kathrin Schum studied Communications and Media Sciences, Sociology, and Cultural Sciences in Leipzig and Prague, and managed international tech clients in a specialist PR Agency. At Klenk & Hoursch she has been advising clients in the brand engagement sector since 2010. As the PROI coordinator she is the point of contact for international projects.